Certificate Course In Search Engine Marketing


Digital marketing is inclusive of many branches, including Search Engine Marketing. In the nutshell, Search Engine Marketing or SEM basically deals with all kinds of paid techniques that are used to promote and better rankings of websites on search engine results pages. SEM is very crucial for growing and existing websites alike, just like search engine optimization to increase its outreach and exposure to the target audience.

IDM brings a comprehensive certification course in Search Engine Marketing, designed in sync with the current trends and practices.

Course Duration: One Month

Suitable For: Web professionals, corporate employees, programmers, coders, designers, bloggers, website owners, marketing professionals and digital marketing enthusiasts.

Course Structure: Search Engine Marketing demands deep understanding of Google’s algorithms and strategizing PPC and paid marketing campaigns around them. Our course has been designed to offer the basic elements of the SEM planning process along with practical tips and ideas for executing SEM techniques for real-time plans. Our instructors will guide you through every step throughout the course, with assignments, practical problems and small exams to test your knowledge in between.

Basic Course Content:

  • Basics of Search Engine Marketing (including Yahoo Search Marketing, Google Adwords, Microsoft AdCenter and Google Search)
  • Understanding and strategizing PPC campaigns
  • Ad writing and Bid Management
  • Campaign Management
  • Basics about Deciphering User Psychology
  • Reporting, Testing and Managing PPC results

( Detailed Course details available on request)

Why IDM?

IDM specializes in offering online marketing courses, and we have been known among students for our exclusive Search Engine Marketing Training, which is all about theoretical knowledge matched with practical assignments. SEM, SEO and many other branches of digital marketing require understanding real-world problems and their perfect solutions that are derived from available resources. Apart from offering a deep understanding of terms, facts and solutions, we also offer real advice on making the most of the acquired knowledge. Please note that our course contents are always updated according to current trends. Here are some more reasons to choose us!

  • Video and live instructor sessions
  • Incredible support during and after the course
  • Assistance for self-learning
  • Lifetime access to course materials, videos and other contents
  • Practical Projects and Assignments
  • Discussion Forums for discussion with other students
  • Direct sessions with instructors for Q&A
  • Support to freshers for starting their own campaigns and websites

If you have a question or want to know more about our certificate course in SEM, please write to us or call us now!

What Our Students Say

I learnt the basics of SEO from Sudhir. Sudhir’s SEO course is sound and accurate. I have seen fantastic improvements in my client websites by implementing the SEO techniques he taught me. Apart from that he is a good friend as well.

Nikhil Raj  – Senior SEO Engineer, Alamy Images India Pvt Ltd., Technopark Campus, Trivandrum

Sudhir is a Digital Marketing expert, is well updated on latest Digital Marketing techniques and practices. His classes helped me a lot in understanding the basics of SEO. It is helping me today in analyzing client requirements and making right decisions while developing solutions and preparing proposals. He is also a good mentor.

Aby Gomez -Project Manager, Reflections Info Systems PVT LTD, Technopark, Trivandrum