Certificate course in Search Engine Optimization


For an outsider, ‘Search Engine Optimization’ or SEO might seem like a big confusing term! SEO is a relative branch of digital marketing that deals with getting organic or natural rankings and traffic for a website. Basic knowledge of SEO can help business owners and web professionals in getting better results for their website or project. Anyone who deals with marketing or has interest in digital marketing and its budding branches, they should spend some time in knowing the basics of Search Engine Optimization.

IDM presents a detailed certification course in Search Engine Optimization, designed and planned by internet and web marketing professionals!

Course Duration: One Month

Suitable For: Web Designers, Business Owners, Website Owners, Bloggers, Web Professionals, Digital Marketing Professionals, Writers, and Marketing Enthusiasts.

Course Structure: SEO basically deals with both on-page and off-page marketing techniques, which are in sync with the algorithms of the top search engines, mainly Google. Our course includes the basic elements and branches of search engine optimization, along with current trends, Google Updates and related data. Please do note that all our courses are updated with the emerging trends and market patterns. We insist that you contact us for more detailed course contents.

Basic Course Content:

  • On-page Optimization (including Keyword Research, Page Naming, Basics of Meta and Redirection Tags, basics of SEO content, HTML Sitemap creation, site tracking tools, basics of Google analytics and Alexa Integration)
  • Off- page Optimization (Including Backlinks and link exchange, basics of Google Page Rank, Directory Submissions, Forum Posting, listings, content management and writing, Press Release basics and Social Networking)
  • Search Engine Algorithms (Including Search Engine Algorithms, Penalization of Websites, Understanding Google Panda Algorithm***, recovering sites from Updates)
  • Assignments, practical projects and related examination

( Detailed Course details available on request)

Why IDM?

IDM offers the most flexible course for Search Engine Optimization, and here are some more reasons to choose us:

  • Dedicated online sessions and classes
  • Flexible learning hours
  • Specific Projects and Assignments
  • Incredible support
  • Assistance on finding projects for freshers
  • Lifetime access to course videos and materials
  • Regular email updates during and after the course

If you have any questions or want to more details about our SEO course, please feel free to write to us. We believing in offering utmost support and guidance to every student!

Join the movement and digitize your career with unparalleled SEO knowledge!

What Our Students Say

I learnt the basics of SEO from Sudhir. Sudhir’s SEO course is sound and accurate. I have seen fantastic improvements in my client websites by implementing the SEO techniques he taught me. Apart from that he is a good friend as well.

Nikhil Raj  – Senior SEO Engineer, Alamy Images India Pvt Ltd., Technopark Campus, Trivandrum

Sudhir is a Digital Marketing expert, is well updated on latest Digital Marketing techniques and practices. His classes helped me a lot in understanding the basics of SEO. It is helping me today in analyzing client requirements and making right decisions while developing solutions and preparing proposals. He is also a good mentor.

Aby Gomez -Project Manager, Reflections Info Systems PVT LTD, Technopark, Trivandrum